An internationally validated method
  Microsoft-whitepaper.pdf  
  Procter & Gamble's Innovation Diamond    
ProBE® is based on Dr. Cooper's research and his analyses of over 2000 projects and more than 400 companies in both Europe and North America. There is a world elite of particularly innovative companies, namely the top 20% that generate the best business from their new products. The product development productivity - the output for a given input - is markedly higher in these top 20% companies. Cooper and his colleagues found strong correlations between high performance and a number of working methods - the so-called best practices. ProBE® allows you to compare your company's innovation performance and practices against both the industry average and the international elite in our research database.

Research and development over many years
Cooper's trail-blazing research and writing started in the 1970s. For over 25 years, his results have been published in leading journals and in his books (see www.u3.dk/books). Several of Cooper's articles have been awarded.
The idea and the first ProBE® model were developed by Jens Arleth in 1993. Later Jens Arleth, Robert G. Cooper, and Scott Edgett jointly developed ProBE® further. In 2004 a special model -- MicroProBETM -- was developed in cooperation with the Confederation of Danish Industries. ProBE® is regularly updated based on the ongoing research and our practical work with innovation benchmarking and improving performance of companies in many countries.

Important books related to best practice benchmarking

    Download free articles

Product Leadership
Pathways to Profitable Innovation
Gives you the details of the innovation diamond translated into practical management actions. This book is particularly aimed at the senior management. It builds on Cooper's innovation research including an update from his most recent benchmarking study in the US (see report on the right).

Price: DKK 380 (EUR 51). Please order from www.u3.dk/books. 		 
Short presentation of ProBE®
Purpose of the ProBE® method, what is measured, a report extract, and a procedure for measurement and benchmarking.
  Product Development the P&G way:
How Procter & Gamble achieves such stellar NPD results.
  Microsoft White Paper:
Winning at New Products: Pathways to Profitable Innovation.
Uncovering-best-practices.pdf:
The most important results from the research on the best practices in new-product development on which that ProBE is based.
More articles from Innovation Management U3


 Best Practices in Product Innovation
What Distinguishes the Top Performers?
The complete report by Cooper and his colleagues describing the details of their most recent APQC study of 105 companies in the US.

Price: EUR 425. Please send your order to 		 

© Jens Arleth, 2008