1) Definition of strategy for innovation and new products
New products goals and how they tie into company goals.
Arenas of focus: the battlefields. Spending splits across these arenas.
2) Portfolio management
Establish a manage-ment process that maintains a project portfolio
with:
Maximum return on investments.
Balance of projects, e.g., risk, markets, technologies, etc.
A strong link between efforts and strategy.
Builds on Cooper's awarded portfolio management research.
4) Innovative culture
Innovation and creativity training.
Establish a formal ideas system.
Team building and innovative leadership training.
Establish a culture characterized by openness, creativity, commitment and
enthusiasm.
Senior management roles and commitment.
3) Stage-Gate® new-product process
Establish a new process or optimize the existing one. This is performed on the
basis of our Stage-Gate® -Guide, which is a practical best
practice process manual derived from our research and numerous Stage-Gate®
implementations around the world.